I Am Auburn. My Personal Journey Behind the Brand and Why it Even Exists.

My name is Rebecca and I am Auburn (no really, I am).

Not the brand. But the hair colour.

If you already follow our social pages or have signed up to our newsletter you might have read this story before but throughout a series of blog posts I will elaborate further on my personal journey that has inspired my start up and all that it (and I) stands for.

So let’s start with the reason behind the name…

I was born with red hair and until very recently it was something I tried to hide. I hated how much it would make me stand out. So, at the age of 16 I dyed it brown and did what all young women wanted to do – blend in.

I spent years as a brunette and at the time I loved it, it allowed me to be more than just my hair colour, establish who I was and what I stood for, it gave me the confidence to speak up without the constant fear of someone shouting ‘shut up ginge’ back at me. I needed that time.  It wasn’t until recently that I realised that the hair colour I was born with, that made me stick out, that made me different was actually what made me, me.

I came to realise that what made me different wasn’t something to hide but it was something to embrace and stripping the colour out was one of the best decisions I could have made for myself. It was empowering to look in the mirror and see the person I had tried to box away for so long for the fear of standing out look…. Confident.

This journey of learning to accept who I was, is in fact the inspiration behind the name of my company (it still feels surreal saying that). It does not represent my hair colour, it represents every single woman who is on the journey of loving who they are and features they were born with because at the end of the day that is what makes you unique, it’s your culture, it’s your family, it’s your history and you should be proud of that. 

Next week I will share my story behind the product and the process I went through to develop a new concept of bespoke lingerie built to empower.


Rebecca x