How to get noticed on Instagram. These Famous Photographers share their expert tips
With Instagram being the perfect platform for creative photography skills to get noticed, it can be a challenge to cut through the noise and create a presence for yourself. Rising to fame in an industry heavily dominated by men, grime sensation Vicky Grout, known for her famous portraits of celebrities like Skepta or Stormzy, with her work featured in top magazine like Dazed, Time Out or Fader, reveals her tips and tricks on how to become a photography mastermind along side two other leading photographers;
1. Personal branding defines you
Neil Andrews, a greeting cards salesman turned glob trotting photographer @mumhad1ofthose swears by the importance of having your own defining features, which includes everything from style to personal branding: "Now it’s in the picture with perspective and leading lines and something a bit more unusual. When I go out shooting, virtually every day now, I wear a hat because that’s what people recognise me for. It’s like my personal branding."
2. Storytelling is key
Perfectly edited pictures are not enough to draw the Instagram crowds anymore, you need to tell a story that will keep readers coming back for more. Neil Andrews does so by shooting urban landscapes with interesting lines and perspectives: “That way of directing the viewer’s gaze is how you tell a story with a picture." Similarly, portrait master Vicky Grout thinks connecting with your subject is what helps you tell a meaningful story: “When I’m shooting real people, I’m just documenting that person’s story and that’s what naturally comes over in the images."
3. Find your niche
Great photography is about bringing passion into your work, but in today’s competitive market, success means bringing something new and original to the table. Bal Bhatla (AKA Mr Whisper) loves venturing out after dark to capture London at night, and has become famous for his unique light trails. For Vicky Grout on the other hand, it was shooting Grime scene celebrities that got her work noticed by top fashion magazines and helped define her style.
4. If at first you don’t succeed…
With over 95 million posts uploaded to Instagram every day, making a presence for yourself is no easy feat. “There are always hard times, but sticking to it is the difference between success and failure. It’s a long journey and there are no short cuts”, says professional photographer Bal Bhatla, who turned his hobby into a dream job.
5. Business built with passion
Some of the most successful businesses were built around passion. Talented portrait photographer Vicky Grout started out by shooting artists as a hobby: “I was a raver and a fan with a camera", she confessed. Since then, she’s photographed Grime’s brightest stars, including Skepta and Wiley and her photos were featured in top fashion and lifestyle magazines. For urban photographer Bal Bhatla, it was his former career in advertising that helped him manage the business aspect of his Instagram influencer career: “I can help guide my clients by explaining the reasons why my content works and suggesting other concepts to them. I can explain that in language they understand”, he revealed for O2 Sessions.